What Comes With The Franchise Fee?

Class 101 college planning franchise is a complete business ready for you to launch

Class 101 college planning franchise is a low-investment franchise with potential for a high return on your investment. There are not many franchise opportunities you can purchase for less than $45,000 that can perform as well as a Class 101 franchise. The earnings potential for franchisees is in the $100,000 range after the first year.

Our initial franchise fee starts at $39,900, far less than most other education franchise opportunities. When you make the decision to become a Class 101 franchisee, you’ll begin a journey that will make a significant, positive impact on the lives of many young adults in your community. Ours is a relationship-based business, and we get to know families and high school staff members in our communities.

Class 101 college planning franchise team meeting

We focus on helping our franchisees use our system to grow prosperous, successful, locally owned businesses. Class 101’s expansion is largely based on word-of-mouth, and your client base will ramp up rapidly based on referrals. Our closing rate is an impressive 90%. Once families realize what an investment our services are, they are sold. We’ll walk you through developing a network with key staff at high schools in your territory, as well as ideas for marketing your business through local business and networking organizations.

“There is a guideline for everything that we do. I have a manual that tells me what I need to be talking about to a senior in the month of December, for example,” says Nashville franchisee Karen Feamster. “I’ve heard many people call a franchise a ‘business in a box.’ It’s more than a business in a box. You get people in the box. If you don’t know how to do something, the support is there to help you find the answers.”

Class 101 franchisee standing in front of building smiling

What comes with the franchise fee

Once given the green light to launch their office, Class 101 franchisees receive everything they need to get their business up and running successfully. They receive rights to their territory, which is based on a population of about 250,000, served by six to eight high schools. They receive access to a wealth of proprietary Class 101 documents and support materials, including:

  • Marketing materials, such as brochures, business cards, letterhead, etc.
  • Curriculum (which we update continually to meet ongoing college application requirements)
  • Detailed operations manual and high school manual
  • DropBox access to all curriculum and other materials developed over nearly two decades, such as meeting checklists, archived franchise meeting agendas, student financial aid information and sample sales presentations
  • Access to informative Class 101 podcasts and training videos

Our home office team, which includes Founder and CEO Tom Pabin and Director of Operations Betsy Filchak, is readily available to answer any questions or concerns you may have as you set up your business and begin building a client base of high school students and families. We have twice-weekly team meetings via phone, and all franchisees, along with one key support person, are invited to attend a weeklong training session at our home office in Lexington, Kentucky. You will get to see where it all started and work closely with our founder and CEO, drawing on his nearly 20 years of experience in the college preparation business. Our annual convention is also a time for our entire franchisee team to get together to discuss best practices and marketing ideas and set sales goals for the upcoming year.


The Class 101 company culture is incredibly supportive, and the work that we do is a discovery process that helps high school students be the best that they can be. Not only that, but we also help families save money and buck the trend of accruing student loan debt. There is high demand for our services in communities across the country.


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